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    Title :

    The Mismeasure of Satisfaction: A White Paper on Customer Satisfaction Measurement in the Automotive Industry


    Contributors:

    Conference:

    International automotive marketing conference ; 1994 ; Geneva; Switzerland



    Publication date :

    1994-01-01


    Size :

    16 pages



    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English




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