Customer satisfaction in the service activities of enterprises is one of the main means of securing competitive advantages and customer retention through more complete and immediate satisfaction of their requirements. One of the main indicators for evaluating the efficiency of logistics systems, and planning logistics activities, is the quality of logistics service provided to customers. In this regard, it is extremely important to assess how well the auto repair services meet customer requirements. Therefore, the purpose of this publication is to investigate customer satisfaction in the service activities of "Autotrade" - Varna.


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    Title :

    Customer satisfaction in the automotive industry. A case study


    Contributors:

    Conference:

    TRANSPORT, ECOLOGY, SUSTAINABLE DEVELOPMENT: EKO VARNA 2023 ; 2023 ; Varna, Bulgaria


    Published in:

    Publication date :

    2024-02-16


    Size :

    6 pages





    Type of media :

    Conference paper


    Type of material :

    Electronic Resource


    Language :

    English



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