This paper shows various techniques used for improving customer satisfaction. The results are judged by independent surveys of customer responses obtained, at least one month after vehicle purchase. The Quality Tracking Survey (QTS) results are based on questions similar to nationally recognized car surveys, and are widely used to determine performance ranking. The vehicle under study was considered the worst performing in this category on initiation of this improvement effort. In less than two years, according to an independent survey, this vehicle finished the best of the group surveyed.


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    Title :

    Improved Customer Satisfaction in Automotive Loudspeakers


    Additional title:

    Sae Technical Papers


    Contributors:

    Conference:

    SAE 2000 World Congress ; 2000



    Publication date :

    2000-03-06




    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English




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