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    Titel :

    The Mismeasure of Satisfaction: A White Paper on Customer Satisfaction Measurement in the Automotive Industry


    Beteiligte:
    Rao, M. (Autor:in) / ESOMAR

    Kongress:

    International automotive marketing conference ; 1994 ; Geneva; Switzerland



    Erscheinungsdatum :

    01.01.1994


    Format / Umfang :

    16 pages



    Medientyp :

    Aufsatz (Konferenz)


    Format :

    Print


    Sprache :

    Englisch




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