This paper presents an investigation of the use and frequency of use of ride-hail services. In particular, we explored the role of generational effects and the heterogeneity involved in Millennials’ decision making when it comes to ride-hail choices. Using an ordered logistic regression structure, different statistical models were developed and tested, including fixed-effects and random parameter models, as well as the inclusion of interaction effects and attitudinal factors. Initial results from the fixed-effects model showed that the younger cohorts, including Millennials and Generation Z, showed a significantly positive preference for more frequent ride-hail use, whereas the older cohorts’ preferences (Generation X, Baby Boomers, and older) did not show any significant effects on ride-hail frequency. In the next step, the presence of heterogeneity among Millennials was tested using random parameters. The results confirmed that Millennials’ usage of ride-hail was heterogeneous, and this was statistically significant at the 90% confidence interval [Formula: see text]. To identify sources of heterogeneity, interaction effects were added to the model. Accordingly, use of ride-hail was more popular among middle-aged Millennials (30 to 34 years old) and Millennials with higher incomes. Likewise, attitudes such as cost sensitivity (toward private vehicle ownership), and being a rational user resulted in higher frequency ride-hail use across Millennials. On the contrary, unemployed Millennials were less likely to utilize ride-hail. The results from this study provide a more transparent picture of current ride-hail market segmentation, which could help predict the future market comprising autonomous vehicles and other emerging mobility options.


    Access

    Download

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    Heterogeneity in Generational Effects: Case Study of Ride-hailing Behavior Among Millennials


    Additional title:

    Transportation Research Record


    Contributors:


    Publication date :

    2021-12-12




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English



    RIDE-HAILING SYSTEM AND RIDE-HAILING METHOD

    KAMATA NOBUHIDE / UEHARA YASUO / TANIMORI SHUNSUKE et al. | European Patent Office | 2020

    Free access

    RIDE-HAILING SERVICE MANAGEMENT DEVICE, RIDE-HAILING SERVICE MANAGEMENT METHOD, AND RIDE-HAILING SERVICE MANAGEMENT SYSTEM

    KUROSAWA TAKAYOSHI / WAKIMIZU MAKOTO / ADACHI HIROSHI et al. | European Patent Office | 2023

    Free access

    RIDE-HAILING SERVICE MANAGEMENT DEVICE, RIDE-HAILING SERVICE MANAGEMENT METHOD, AND RIDE-HAILING SERVICE MANAGEMENT SYSTEM

    KUROSAWA TAKAYOSHI / WAKIMIZU MAKOTO / ADACHI HIROSHI et al. | European Patent Office | 2022

    Free access

    RIDE-HAILING SYSTEM

    YOKOYAMA DAIKI / SUGIYAMA KOSEKI / MIYAGAWA ATSUSHI | European Patent Office | 2021

    Free access

    RIDE-HAILING SERVICE SYSTEM, RIDE-HAILING SERVICE METHOD, AND PROGRAM

    NISHIDA GIICHI | European Patent Office | 2021

    Free access