Today’s salespeople must be trained to sell in multicultural markets, yet those largely responsible for sales training, i.e., sales managers, also need multicultural training. The limited literature on sales management training indicates that most sales managers receive little or no training, and rarely does the training cover multicultural markets. Unless sales managers receive sufficient multicultural training, their sales forces and their companies will have difficulty competing globally in the 21st Century.
Developing Managers Who can Manage and Lead Sales Forces in Multicultural Markets
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2015-01-01
5 pages
Article/Chapter (Book)
Electronic Resource
English
Training Multicultural Sales Managers
Springer Verlag | 2015
|Manage TEG liquid and corrosion in sales gas pipelines
Tema Archive | 2013
|Markets, Data, and Sales Drivers
Springer Verlag | 2001
|Expanding markets while promoting sales
Engineering Index Backfile | 1929
|Maximising sales lead opportunities
Online Contents | 2014
|