Today’s salespeople must be trained to sell in multicultural markets, yet those largely responsible for sales training, i.e., sales managers, also need multicultural training. The limited literature on sales management training indicates that most sales managers receive little or no training, and rarely does the training cover multicultural markets. Unless sales managers receive sufficient multicultural training, their sales forces and their companies will have difficulty competing globally in the 21st Century.


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    Title :

    Developing Managers Who can Manage and Lead Sales Forces in Multicultural Markets


    Additional title:

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science


    Contributors:


    Publication date :

    2015-01-01


    Size :

    5 pages





    Type of media :

    Article/Chapter (Book)


    Type of material :

    Electronic Resource


    Language :

    English




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