Today’s salespeople must be trained to sell in multicultural markets, yet those largely responsible for sales training, i.e., sales managers, also need multicultural training. The limited literature on sales management training indicates that most sales managers receive little or no training, and rarely does the training cover multicultural markets. Unless sales managers receive sufficient multicultural training, their sales forces and their companies will have difficulty competing globally in the 21st Century.


    Zugriff

    Zugriff prüfen

    Verfügbarkeit in meiner Bibliothek prüfen

    Bestellung bei Subito €


    Exportieren, teilen und zitieren



    Titel :

    Developing Managers Who can Manage and Lead Sales Forces in Multicultural Markets


    Weitere Titelangaben:

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science


    Beteiligte:
    Chebat, Jean-Charles (Herausgeber:in) / Oumlil, A. Ben (Herausgeber:in) / Anderson, Rolph (Autor:in) / Mehta, Rajiv (Autor:in)


    Erscheinungsdatum :

    2015-01-01


    Format / Umfang :

    5 pages





    Medientyp :

    Aufsatz/Kapitel (Buch)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch




    Training Multicultural Sales Managers

    Anderson, Rolph / Mehta, Rajiv | Springer Verlag | 2015


    Manage TEG liquid and corrosion in sales gas pipelines

    Kordabadi, H. / Dinon, M. | Tema Archiv | 2013


    Markets, Data, and Sales Drivers

    Hanssens, Dominique M. / Parsons, Leonard J. / Schultz, Randall L. | Springer Verlag | 2001


    Expanding markets while promoting sales

    McInaney, J.A. | Engineering Index Backfile | 1929


    Maximising sales lead opportunities

    Johnson, Justin | Online Contents | 2014