Today’s sales managers need comprehensive multicultural training to successfully prepare their sales forces to sell in increasingly diverse domestic and foreign markets. Yet, the sparse literature on sales management training indicates that most sales managers do not receive any training for their multicultural roles. Unless sales managers begin receiving multicultural training, their sales forces and their companies will have difficulty competing in the 21st Century.


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    Title :

    Training Multicultural Sales Managers


    Additional title:

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science


    Contributors:


    Publication date :

    2015-01-01


    Size :

    4 pages





    Type of media :

    Article/Chapter (Book)


    Type of material :

    Electronic Resource


    Language :

    English




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