Today’s sales managers need comprehensive multicultural training to successfully prepare their sales forces to sell in increasingly diverse domestic and foreign markets. Yet, the sparse literature on sales management training indicates that most sales managers do not receive any training for their multicultural roles. Unless sales managers begin receiving multicultural training, their sales forces and their companies will have difficulty competing in the 21st Century.
Training Multicultural Sales Managers
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2015-01-01
4 pages
Article/Chapter (Book)
Electronic Resource
English
Developing Managers Who can Manage and Lead Sales Forces in Multicultural Markets
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