This report identifies, describes, and assesses proven low-cost and cost-effective marketing techniques and strategies appropriate for use in the transit industry. This is a 'how-to' handbook for selecting and implementing such techniques at transit agencies. The target audience is transit marketing professionals, public transit managers, and executives who have responsibilities for marketing transit systems.
Handbook of Proven Marketing Strategies for Public Transit
1999
230 pages
Report
No indication
English
A handbook of proven marketing strategies for public transit
TIBKAT | 1999
|British Library Conference Proceedings | 1995
|New Ways of Public Transit Marketing
British Library Online Contents | 1998
Marketing public transit: A strategic approach
Elsevier | 1988
|Self unloaders - marketing a proven concept
British Library Conference Proceedings | 1991
|