This report identifies, describes, and assesses proven low-cost and cost-effective marketing techniques and strategies appropriate for use in the transit industry. This is a 'how-to' handbook for selecting and implementing such techniques at transit agencies. The target audience is transit marketing professionals, public transit managers, and executives who have responsibilities for marketing transit systems.


    Access

    Access via TIB

    Check availability in my library


    Export, share and cite



    Title :

    Handbook of Proven Marketing Strategies for Public Transit


    Publication date :

    1999


    Size :

    230 pages



    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English




    A handbook of proven marketing strategies for public transit

    Texas Transportation Institute / South West Transit Association / University of Wisconsin--Milwaukee et al. | TIBKAT | 1999


    Proven Warehouse Strategies

    Weinstock, J. / Beck, S. / McGee, L. et al. | British Library Conference Proceedings | 1995


    New Ways of Public Transit Marketing

    British Library Online Contents | 1998


    Marketing public transit: A strategic approach

    Fielding, Gordon J. | Elsevier | 1988


    Self unloaders - marketing a proven concept

    Hauge, O. / Cargo Systems International | British Library Conference Proceedings | 1991