This report identifies, describes, and assesses proven low-cost and cost-effective marketing techniques and strategies appropriate for use in the transit industry. This is a 'how-to' handbook for selecting and implementing such techniques at transit agencies. The target audience is transit marketing professionals, public transit managers, and executives who have responsibilities for marketing transit systems.


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    Titel :

    Handbook of Proven Marketing Strategies for Public Transit


    Erscheinungsdatum :

    1999


    Format / Umfang :

    230 pages



    Medientyp :

    Report


    Format :

    Keine Angabe


    Sprache :

    Englisch




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