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    Title :

    A handbook of proven marketing strategies for public transit




    Publication date :

    1999


    Size :

    182 S


    Remarks:

    28 cm
    Ill
    Research sponsored by the Federal Transit Administration in cooperation with the Transit Development Corporation
    Includes bibliographical references (p. 167-181)
    Digital preservation by Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek



    Type of media :

    Book


    Type of material :

    Print


    Language :

    English



    Classification :

    BKL:    55.83 Stadtverkehr, Nahverkehr




    Proven Warehouse Strategies

    Weinstock, J. / Beck, S. / McGee, L. et al. | British Library Conference Proceedings | 1995


    New Ways of Public Transit Marketing

    British Library Online Contents | 1998


    Marketing public transit: A strategic approach

    Fielding, Gordon J. | Elsevier | 1988


    Marketing public transit : a strategic approach

    Lovelock, Christopher H. | TIBKAT | 1987