The municipality of Krestiansand initiated the campaign/drive green to make car users switch to bus or bicycle for their commuting. The participants get either a free bus card for a month or a bicycle equipment package. 400 employees wanted to participate; four of five selected to take the bike to job instead of car. The evaluation reveals that the campaign has significant effect changing travel habits; more so for those who selected to bike than for the bus passengers. The participants have a positive view of the campaign and hold that it should be repeated. An overarching calculation of cost and benefit shows a positive ratio.


    Access

    Access via TIB

    Check availability in my library


    Export, share and cite



    Title :

    Evaluering av Kampanjen Jeg Kkjorer Gront (Evaluating the Campaign I Drive Green)


    Contributors:
    A. Strand (author)

    Publication date :

    2008


    Size :

    66 pages



    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English