The municipality of Krestiansand initiated the campaign/drive green to make car users switch to bus or bicycle for their commuting. The participants get either a free bus card for a month or a bicycle equipment package. 400 employees wanted to participate; four of five selected to take the bike to job instead of car. The evaluation reveals that the campaign has significant effect changing travel habits; more so for those who selected to bike than for the bus passengers. The participants have a positive view of the campaign and hold that it should be repeated. An overarching calculation of cost and benefit shows a positive ratio.


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    Titel :

    Evaluering av Kampanjen Jeg Kkjorer Gront (Evaluating the Campaign I Drive Green)


    Beteiligte:
    A. Strand (Autor:in)

    Erscheinungsdatum :

    2008


    Format / Umfang :

    66 pages



    Medientyp :

    Report


    Format :

    Keine Angabe


    Sprache :

    Englisch