The municipality of Krestiansand initiated the campaign/drive green to make car users switch to bus or bicycle for their commuting. The participants get either a free bus card for a month or a bicycle equipment package. 400 employees wanted to participate; four of five selected to take the bike to job instead of car. The evaluation reveals that the campaign has significant effect changing travel habits; more so for those who selected to bike than for the bus passengers. The participants have a positive view of the campaign and hold that it should be repeated. An overarching calculation of cost and benefit shows a positive ratio.
Evaluering av Kampanjen Jeg Kkjorer Gront (Evaluating the Campaign I Drive Green)
2008
66 pages
Report
Keine Angabe
Englisch
IuD Bahn | 2008
|IuD Bahn | 2002
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