The evaluation of the campaign Driver2000 shows no indication of long-term effects on the driver behavior focused, i.e. seat-belt wearing and compliance with speed limits. However, Driver2000 caught the attention of drivers and achieved a considerable number of members, approximately 5 per cent of Norwegian car drivers. The idea of using positive means, i.e. rewards and a signed contract, was supported by politicians at an early stage, a fact stopping possible objections from the road safety professionals. The campaign Driver2000 was established as a private-public collaboration, but 'cultural differences' between the civil service representatives in the board and the daily management with a private business and advertising background made the daily operations difficult.
Faerr Ulykker eller Dyr Laerdom. Evaluering av Kampanjen Bilist2000 (Fewer Accidents or Costly Experience. Evaluation of the Campaign Driver 2000)
2003
62 pages
Report
Keine Angabe
Englisch
Reducing costly night accidents
Engineering Index Backfile | 1943
|Better driving, fewer accidents
Engineering Index Backfile | 1928
...MONTANA: NO SPEED LIMITS RESULT IN FEWER ACCIDENTS
British Library Online Contents | 2000