The evaluation of the campaign Driver2000 shows no indication of long-term effects on the driver behavior focused, i.e. seat-belt wearing and compliance with speed limits. However, Driver2000 caught the attention of drivers and achieved a considerable number of members, approximately 5 per cent of Norwegian car drivers. The idea of using positive means, i.e. rewards and a signed contract, was supported by politicians at an early stage, a fact stopping possible objections from the road safety professionals. The campaign Driver2000 was established as a private-public collaboration, but 'cultural differences' between the civil service representatives in the board and the daily management with a private business and advertising background made the daily operations difficult.


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    Title :

    Faerr Ulykker eller Dyr Laerdom. Evaluering av Kampanjen Bilist2000 (Fewer Accidents or Costly Experience. Evaluation of the Campaign Driver 2000)


    Contributors:
    T. Assum (author) / A. Fyhri (author)

    Publication date :

    2003


    Size :

    62 pages



    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English