The report describes and assesses the corporate decision-making processes of eight domestic and foreign automotive manufacturers: American Motors, Chrysler, Ford, General Motors, Honda, Nissan, Toyota, and Volkswagen AG. Strategic histories of all the companies, beginning in 1945 and projected through 1985 are presented.
Corporate Strategies of the Automotive Manufacturers. Volume II: Strategic Histories
1978
289 pages
Report
No indication
English
Management Practice , Domestic Commerce, Marketing, & Economics , Management planning , Manufacturers , Automotive industry , Decision making , Industrial management , Economic forecasting , Economic conditions , Government policies , Competition , Technology innovation , Recessions , Product liability , Regulations , Supply(Economics) , Demand(Economics) , Prices , Marketing , Management methods , Product development , Profits , Investments , Financial management , Automobiles , Safety engineering , History , Productivity
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