The report describes and assesses the corporate decision-making processes of eight domestic and foreign automotive manufacturers: American Motors, Chrysler, Ford, General Motors, Honda, Nissan, Toyota, and Volkswagen AG. Some aspects examined include: (1) Future scenarios discussing likely automobile company responses to government regulations in view of possible interferences caused by product liability trends, economic recessions, and catalyst supply interruptions, (2) A description of pricing in the automobile industry, (3) An examination of the marketing practices of the automobile industry, and (4) A description of the decision-making process in each automobile company.
Corporate Strategies of the Automotive Manufacturers. Volume I: Executive Summary of Conclusions Strategic Issues
1978
186 pages
Report
No indication
English
Management Practice , Domestic Commerce, Marketing, & Economics , Management planning , Manufacturers , Automotive industry , Decision making , Economic forecasting , Industrial management , Economic conditions , Government policies , Regulations , Supply(Economics) , Demand(Economics) , Prices , Marketing , Management methods , Product development , Profits , Investments , Financial management , Automobiles , Safety engineering , Strategy , Productivity , Recessions , Product liability