The present invention relates to an apparatus for providing an advertisement for a vehicle, which includes a processor receiving data generated from at least one server, generating augmented reality (AR) advertisement data matched to the outside of a road on which a vehicle is driven based on the data, and providing a signal to allow a graphic object based on the advertisement data to be displayed on at least one display provided in the vehicle. The apparatus for providing an advertisement for a vehicle can be provided in an autonomous vehicle. The autonomous vehicle can be interlocked with a robot. The apparatus for providing an advertisement for a vehicle can be realized by using an artificial intelligence (AI) algorithm.

    본 발명은 적어도 하나의 서버에서 생성된 데이터를 수신하고, 상기 데이터에 기초하여, 차량이 주행 중인 도로의 외곽에 매칭되는 증강 현실(augmented reality, AR) 광고 데이터를 생성하고, 상기 광고 데이터에 기초한 그래픽 객체가 차량에 구비된 적어도 하나의 디스플레이에 표시되도록 신호를 제공하는 프로세서;를 포함하는 차량용 광고 제공 장치에 관한 것이다. 차량용 광고 제공 장치는 자율 주행 차량에 구비될 수 있다. 자율 주행 차량은 로봇과 연동될 수 있다. 차량용 광고 제공 장치는, 인공 지능(artificial intelligence, AI) 알고리즘을 이용해 구현될 수 있다.


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    Title :

    Advertisement providing apparatus for vehicle and method for operating the same


    Additional title:

    차량용 광고 제공 장치 및 차량용 광고 제공 방법


    Contributors:
    JAEGAL CHAN (author)

    Publication date :

    2019-09-19


    Type of media :

    Patent


    Type of material :

    Electronic Resource


    Language :

    Korean


    Classification :

    IPC:    G06Q Datenverarbeitungssysteme oder -verfahren, besonders angepasst an verwaltungstechnische, geschäftliche, finanzielle oder betriebswirtschaftliche Zwecke, sowie an geschäftsbezogene Überwachungs- oder Voraussagezwecke , DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES / B60K Anordnung oder Einbau von Antriebseinheiten oder von Kraft- bzw. Drehmomentübertragungen in Fahrzeugen , ARRANGEMENT OR MOUNTING OF PROPULSION UNITS OR OF TRANSMISSIONS IN VEHICLES / B60W CONJOINT CONTROL OF VEHICLE SUB-UNITS OF DIFFERENT TYPE OR DIFFERENT FUNCTION , Gemeinsame Steuerung oder Regelung von Fahrzeug-Unteraggregaten verschiedenen Typs oder verschiedener Funktion / G06K Erkennen von Daten , RECOGNITION OF DATA / G09F DISPLAYING , Anzeigewesen





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