본 발명은 적어도 하나의 서버에서 생성된 데이터를 수신하고, 상기 데이터에 기초하여, 차량이 주행 중인 도로의 외곽에 매칭되는 증강 현실(augmented reality, AR) 광고 데이터를 생성하고, 상기 광고 데이터에 기초한 그래픽 객체가 차량에 구비된 적어도 하나의 디스플레이에 표시되도록 신호를 제공하는 프로세서;를 포함하는 차량용 광고 제공 장치에 관한 것이다. 차량용 광고 제공 장치는 자율 주행 차량에 구비될 수 있다. 자율 주행 차량은 로봇과 연동될 수 있다. 차량용 광고 제공 장치는, 인공 지능(artificial intelligence, AI) 알고리즘을 이용해 구현될 수 있다.

    Disclosed is a vehicular advertisement providing device including a processor configured to receive data generated by at least one server, to generate augmented reality (AR) advertisement data that matches the outside of a road in which a vehicle travels based on the data, and to provide a signal for displaying a graphic object based on the advertisement data on at least one display included in the vehicle. The vehicular advertisement providing device is included in an autonomous vehicle. The autonomous vehicle is associated with a robot. The vehicular advertisement providing device is implemented using an artificial intelligence (AI) algorithm.


    Access

    Download


    Export, share and cite



    Title :

    Advertisement providing apparatus for vehicle and method for operating the same


    Additional title:

    차량용 광고 제공 장치 및 차량용 광고 제공 방법


    Publication date :

    2025-02-13


    Type of media :

    Patent


    Type of material :

    Electronic Resource


    Language :

    Korean


    Classification :

    IPC:    G06Q Datenverarbeitungssysteme oder -verfahren, besonders angepasst an verwaltungstechnische, geschäftliche, finanzielle oder betriebswirtschaftliche Zwecke, sowie an geschäftsbezogene Überwachungs- oder Voraussagezwecke , DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES / B60K Anordnung oder Einbau von Antriebseinheiten oder von Kraft- bzw. Drehmomentübertragungen in Fahrzeugen , ARRANGEMENT OR MOUNTING OF PROPULSION UNITS OR OF TRANSMISSIONS IN VEHICLES / B60W CONJOINT CONTROL OF VEHICLE SUB-UNITS OF DIFFERENT TYPE OR DIFFERENT FUNCTION , Gemeinsame Steuerung oder Regelung von Fahrzeug-Unteraggregaten verschiedenen Typs oder verschiedener Funktion / G06F ELECTRIC DIGITAL DATA PROCESSING , Elektrische digitale Datenverarbeitung / G09F DISPLAYING , Anzeigewesen



    Advertisement providing apparatus for vehicle and method for operating the same

    JAEGAL CHAN | European Patent Office | 2019

    Free access


    APPARATUS AND METHOD FOR PROVIDING VEHICLE OPERATING INFORMATION

    LEE SUNG KI / YOON TAE BONG / KIM JIN HO et al. | European Patent Office | 2020

    Free access

    SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENT UNDER VEHICLE ENVIRONMENT

    LEE DONG HA | European Patent Office | 2018

    Free access