Disclosed are a system and a method for providing advertisement under a vehicle environment, which can provide various types of advertisements in accordance with a vehicle driving environment with an audio video navigation (AVN) system of a vehicle and a mobile terminal communicating with the AVN system. The system for providing advertisement under a vehicle environment comprises: the AVN system provided in the vehicle, and receiving advertisement contents to be displayed; the mobile terminal communicating with the AVN system, and providing the advertisement contents to the AVN system; and an advertisement server providing the advertisement contents to the mobile terminal.

    차량의 AVN(Audio Video Navigation) 시스템 및 이와 통신할 수 있는 모바일 단말을 이용하여 차량의 운행환경 등에 따라 다양한 방식의 광고가 가능한 차량 환경에서의 광고 제공 시스템 및 방법이 개시된다. 상기 차량 환경에서의 광고 제공 시스템은, 차량에 구비되며 광고 컨텐츠를 제공받아 표출하는 AVN 시스템; 상기 AVN 시스템과 통신하며, 상기 AVN 시스템에 상기 광고 컨텐츠를 제공하는 모바일 단말; 및 상기 모바일 단말로 상기 광고 컨텐츠를 제공하는 광고 서버를 포함한다.


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    Title :

    SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENT UNDER VEHICLE ENVIRONMENT


    Additional title:

    차량 환경에서의 광고 제공 시스템 및 방법


    Contributors:
    LEE DONG HA (author)

    Publication date :

    2018-03-07


    Type of media :

    Patent


    Type of material :

    Electronic Resource


    Language :

    Korean


    Classification :

    IPC:    G01C Messen von Entfernungen, Höhen, Neigungen oder Richtungen , MEASURING DISTANCES, LEVELS OR BEARINGS / G06Q Datenverarbeitungssysteme oder -verfahren, besonders angepasst an verwaltungstechnische, geschäftliche, finanzielle oder betriebswirtschaftliche Zwecke, sowie an geschäftsbezogene Überwachungs- oder Voraussagezwecke , DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES / G08G Anlagen zur Steuerung, Regelung oder Überwachung des Verkehrs , TRAFFIC CONTROL SYSTEMS




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