Bus-advertising methods of Philadelphia Rapid Transit Co.; advertising budget based on anticipated gross receipts; table of budget allowances for 1928 given; largest percentage is expended on newspapers; distributing folders and cards; outdoor advertising as supplement to other mediums; window displays; house organ Phillybound mailed weekly to select list gives attractions in Philadelphia. (See also Bus Transportation vol. 7, no. 8, Aug. 1928 pp. 426-428, 3 figs; Motor Transport, vol. 47, no. 1228, Sept. 24, 1928, pp. 383-384)


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    Title :

    Merchandising the bus business


    Additional title:

    Ry. Age (Motor Transport Section)


    Contributors:

    Published in:

    Publication date :

    1928


    Size :

    2 pages


    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English




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