Bus-advertising methods of Philadelphia Rapid Transit Co.; advertising budget based on anticipated gross receipts; table of budget allowances for 1928 given; largest percentage is expended on newspapers; distributing folders and cards; outdoor advertising as supplement to other mediums; window displays; house organ Phillybound mailed weekly to select list gives attractions in Philadelphia. (See also Ry. Age (Motor Transport Section), vol. 85, no. 12, Sept. 22, 1928, pp. 593-594; Bus Transportation vol. 7, no. 8, Aug. 1928 pp. 426-428, 3 figs)
Merchandising the bus business
Motor Transport
Motor Transport ; 47 , n 1228
1928
2 pages
Article (Journal)
English
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Merchandising the bus business
Engineering Index Backfile | 1928
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British Library Conference Proceedings | 1992
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