Bus-advertising methods of Philadelphia Rapid Transit Co.; advertising budget based on anticipated gross receipts; table of budget allowances for 1928 given; largest percentage is expended on newspapers; distributing folders and cards; outdoor advertising as supplement to other mediums; window displays; house organ Phillybound mailed weekly to select list gives attractions in Philadelphia. (See also Ry. Age (Motor Transport Section), vol. 85, no. 12, Sept. 22, 1928, pp. 593-594; Bus Transportation vol. 7, no. 8, Aug. 1928 pp. 426-428, 3 figs)


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    Titel :

    Merchandising the bus business


    Weitere Titelangaben:

    Motor Transport


    Beteiligte:
    Keenan, E.A. (Autor:in)

    Erschienen in:

    Motor Transport ; 47 , n 1228


    Erscheinungsdatum :

    1928


    Format / Umfang :

    2 pages


    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Print


    Sprache :

    Englisch


    Schlagwörter :


    Merchandising the bus business

    Keenan, E.A. | Engineering Index Backfile | 1928


    Merchandising airplanes

    Lee, H. | Engineering Index Backfile | 1928


    Merchandising space cooling

    Leighner, J.F. | Engineering Index Backfile | 1932


    Merchandising Interpretive Materials

    LaBaire, M. / National Association for Interpretation | British Library Conference Proceedings | 1992


    Delivery and merchandising system

    BALTZ KYLE / ZELEK JOHN | Europäisches Patentamt | 2017

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