Bus-advertising methods of Philadelphia Rapid Transit Co.; advertising budget based on anticipated gross receipts; table of budget allowances for 1928 given; largest percentage is expended on newspapers; distributing folders and cards; outdoor advertising as supplement to other mediums; window displays; house organ Phillybound mailed weekly to select list gives attractions in Philadelphia. (See also Bus Transportation vol. 7, no. 8, Aug. 1928 pp. 426-428, 3 figs; Motor Transport, vol. 47, no. 1228, Sept. 24, 1928, pp. 383-384)
Merchandising the bus business
Ry. Age (Motor Transport Section)
Railway Age (Motor Transport Section) ; 85 , n 12
1928
2 pages
Aufsatz (Zeitschrift)
Englisch
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Merchandising the bus business
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