With the rapid expansion of ride-hailing services, it has gradually become a new travel choice for urban residents. Various research studies have focused on market relationships and platform strategies from the perspective of platform competition. However, little research has been studying issues related to the platform integration of ride-hailing services from the corporate perspective. Based on an analysis of integration modes and travellers’ behavioural factors, we established an evolutionary game model to study travellers’ choice behaviour under the integration of ride-hailing platforms. Furthermore, this study employed methods of model deduction and numerical study. The findings indicate the following. (1) When the travel risk associated with platform integration is high, travellers are less likely to choose ride-hailing services, and the integration strategy of ride-hailing platforms will not be pursued. (2) Ride-hailing platforms tend to interconnect with larger-scale platforms. (3) As the negative effect of perceived sacrifice decreases, ride-hailing platforms are more likely to interconnect with other platforms, and travellers are more inclined to choose ride-hailing services. (4) A higher cost of platform integration will decrease the probability of ride-hailing platforms adopting an integration strategy, but it will not significantly impact travellers’ behaviour.


    Access

    Download


    Export, share and cite



    Title :

    Understanding the Impact of Integration Strategy of Ride-Hailing Platforms on Traveller’s Choice Behaviour


    Contributors:
    Ke LU (author) / Yunlin WEI (author) / Heng DU (author)


    Publication date :

    2024




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    Unknown




    Matching Algorithms in Ride Hailing Platforms

    Zhao, Guantao / Sun, Yinan / Zhu, Ziqiu et al. | Springer Verlag | 2020


    RIDE-HAILING SYSTEM AND RIDE-HAILING METHOD

    KAMATA NOBUHIDE / UEHARA YASUO / TANIMORI SHUNSUKE et al. | European Patent Office | 2020

    Free access

    RIDE-HAILING SYSTEM, RIDE-HAILING METHOD, AND COMPUTER PROGRAM

    SAKAMOTO AKIRA | European Patent Office | 2024

    Free access

    RIDE-HAILING SERVICE MANAGEMENT DEVICE, RIDE-HAILING SERVICE MANAGEMENT METHOD, AND RIDE-HAILING SERVICE MANAGEMENT SYSTEM

    KUROSAWA TAKAYOSHI / WAKIMIZU MAKOTO / ADACHI HIROSHI et al. | European Patent Office | 2023

    Free access

    RIDE-HAILING SERVICE MANAGEMENT DEVICE, RIDE-HAILING SERVICE MANAGEMENT METHOD, AND RIDE-HAILING SERVICE MANAGEMENT SYSTEM

    KUROSAWA TAKAYOSHI / WAKIMIZU MAKOTO / ADACHI HIROSHI et al. | European Patent Office | 2022

    Free access