The three major arguments made by opponents of metrication—cost, confusion, and cultural perception—are addressed. Research into these factors has suggested that encouraging the use of metrication is not an impossible task if strategic planning for a comprehensive communication campaign is conducted.


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    Title :

    Developing Public Awareness and Acceptance of Metrication: Preliminary Analysis


    Additional title:

    Transportation Research Record: Journal of the Transportation Research Board


    Contributors:


    Publication date :

    1997-01-01




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English




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