The three major arguments made by opponents of metrication—cost, confusion, and cultural perception—are addressed. Research into these factors has suggested that encouraging the use of metrication is not an impossible task if strategic planning for a comprehensive communication campaign is conducted.
Developing Public Awareness and Acceptance of Metrication: Preliminary Analysis
Transportation Research Record: Journal of the Transportation Research Board
Transportation Research Record: Journal of the Transportation Research Board ; 1606 , 1 ; 149-155
01.01.1997
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
Developing Public Awareness and Acceptance of Metrication: Preliminary Analysis
Online Contents | 1997
|Developing Public Awareness and Acceptance of Metrication: Preliminary Analysis
British Library Conference Proceedings | 1997
|Citizen Concerns and Public Awareness: Metrication Examples
Transportation Research Record | 1996
|Citizen Concerns and Public Awareness: Metrication Examples
British Library Conference Proceedings | 1996
|Citizen Concerns and Public Awareness: Metrication Examples
Online Contents | 1996
|