An important issue in the purchase of a product in the global marketplace is the impact of that purchase on other individuals within that country. The purchase of a major and technologically complex product can have an effect on employment as well as other economic factors that impact the well-being of that country. Here, it is reported research that examines the relationship between altruism and consumer purchase behavior involving domestic and foreign products. Three dimensions of altruism are measured: consumer ethnocentrism, cognitive moral development, and prosocial behavior. Consumer purchase behavior is examined in the context of past automobile purchases based on method of acquisition, region-of-origin, and purchase price. The results indicate that consumer ethnocentrism varies based on region-of-origin and that prosocial behavior varies based on method of acquisition and region-of-origin. Implications for policy makers and for the managers of global products are also presented.


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    Title :

    Altruism and consumer purchase behavior


    Contributors:

    Published in:

    Publication date :

    2006


    Size :

    24 Seiten, 1 Bild, 4 Tabellen, Quellen




    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English




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