An important issue in the purchase of a product in the global marketplace is the impact of that purchase on other individuals within that country. The purchase of a major and technologically complex product can have an effect on employment as well as other economic factors that impact the well-being of that country. Here, it is reported research that examines the relationship between altruism and consumer purchase behavior involving domestic and foreign products. Three dimensions of altruism are measured: consumer ethnocentrism, cognitive moral development, and prosocial behavior. Consumer purchase behavior is examined in the context of past automobile purchases based on method of acquisition, region-of-origin, and purchase price. The results indicate that consumer ethnocentrism varies based on region-of-origin and that prosocial behavior varies based on method of acquisition and region-of-origin. Implications for policy makers and for the managers of global products are also presented.
Altruism and consumer purchase behavior
Journal of International Consumer Marketing ; 19 , 1 ; 107-130
2006
24 Seiten, 1 Bild, 4 Tabellen, Quellen
Aufsatz (Zeitschrift)
Englisch
Implicit Attitudes in Consumer Purchase Intent
British Library Conference Proceedings | 2012
|Double-Opportunity Estimation via Altruism
IEEE | 2023
|Editorial: Transport planning and altruism
British Library Online Contents | 2005
|Effects of altruism and burnout on driving behavior of bus drivers
Elsevier | 2017
|