This study examined whether the destination choices of Taiwanese outbound travelers could be differentiated by their so-ciodemographics, travel characteristics, and benefits pursued. Using discriminant analysis, the results revealed that the choice of outside of Asia-Pacific region destinations was positively related to income level, education background, length of trip, party size, trip expenditure, inclusive package, and the benefit of ‘Value and Lifestyle’ of a Taiwanese traveler. ‘Safety Net,’ ‘Cost and Experience,’ and ‘Budget Travel’ were benefits pursued by within-Asia travelers. These findings can assist travel and tourism related organizations in developing marketing programs.


    Access

    Check access

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    Distinguishing the Destination Choices of Pleasure Travelers from Taiwan


    Contributors:

    Published in:

    Publication date :

    1997-05-05




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    Unknown



    A Study of Pleasure Travelers' Cognitive Distance Assessments

    Ankomah, Paul K. | Online Contents | 1995


    Evaluating Destination Compatibility in Multi-Destination Pleasure Travel

    Jeng, J.-M. / Fesenmaier, D. R. / Travel and Tourism Research Association | British Library Conference Proceedings | 1997


    Travel Personae of American Pleasure Travelers: A Network Analysis

    Park, Sangwon / Tussyadiah, Iis P. / Mazanec, Josef A. et al. | Taylor & Francis Verlag | 2010



    Choice overload in holiday destination choices

    Thai, Nguyen T. / Yuksel, Ulku | Emerald Group Publishing | 2017