This study examined whether the destination choices of Taiwanese outbound travelers could be differentiated by their so-ciodemographics, travel characteristics, and benefits pursued. Using discriminant analysis, the results revealed that the choice of outside of Asia-Pacific region destinations was positively related to income level, education background, length of trip, party size, trip expenditure, inclusive package, and the benefit of ‘Value and Lifestyle’ of a Taiwanese traveler. ‘Safety Net,’ ‘Cost and Experience,’ and ‘Budget Travel’ were benefits pursued by within-Asia travelers. These findings can assist travel and tourism related organizations in developing marketing programs.


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    Titel :

    Distinguishing the Destination Choices of Pleasure Travelers from Taiwan


    Beteiligte:

    Erschienen in:

    Erscheinungsdatum :

    05.05.1997




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Unbekannt



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