This study examined the role of airline food and beverage (F&B) performances, and how it affects full-service airline passengers’ loyalty generation processes. The roles of passengers’ cognitive and affective appraisals of flight experiences were considered, as well as the moderating role in-flight physical environment. 302 U.S. airline passengers were sampled and results from a structural equation modeling showed that the intricate interrelationships of airline F&B performances, cognitive appraisal of flight experiences, and affective appraisal of flight experiences were significantly supported. Moreover, a metric invariance test identified that in-flight physical environment played a significant moderating role.


    Access

    Check access

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry


    Contributors:

    Published in:

    Publication date :

    2020-03-23


    Size :

    16 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    Unknown





    Airline passenger surveys

    Fitzgerald, G. | Engineering Index Backfile | 1952


    Boosting airline passenger business

    Engineering Index Backfile | 1929


    Disruptive Airline Passenger Behaviour

    Vivian, M. / Flight Safety Foundation / International Federation of Airworthiness et al. | British Library Conference Proceedings | 1999


    Anatomy of airline passenger

    Delays, Trip / Sherry, Lance / Samant, Ashwin | IEEE | 2012