This study examined the role of airline food and beverage (F&B) performances, and how it affects full-service airline passengers’ loyalty generation processes. The roles of passengers’ cognitive and affective appraisals of flight experiences were considered, as well as the moderating role in-flight physical environment. 302 U.S. airline passengers were sampled and results from a structural equation modeling showed that the intricate interrelationships of airline F&B performances, cognitive appraisal of flight experiences, and affective appraisal of flight experiences were significantly supported. Moreover, a metric invariance test identified that in-flight physical environment played a significant moderating role.


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    Titel :

    Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry


    Beteiligte:
    Han, Heesup (Autor:in) / Lee, Kai-Sean (Autor:in) / Chua, Bee-Lia (Autor:in) / Lee, Sanghyeop (Autor:in)

    Erschienen in:

    Erscheinungsdatum :

    23.03.2020


    Format / Umfang :

    16 pages




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Unbekannt





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