Travel brochures are used throughout the industry to promote virtually all tourist destinations. This study examines how regional travelers request and use this material, specifically focusing on the relationships between brochure use and propensity to travel and travel expenditures. The results from a mail survey of 276 marginally related to high conversions, yet those marketing destinations can distinguish between how brochures are used and travel propensity and travel expenditures.
Using Travel brochures to Target Frequent Travellers and ”Big-Spenders”
Journal of Travel & Tourism Marketing ; 2 , 2-3 ; 77-90
1994-02-09
Article (Journal)
Electronic Resource
Unknown
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