It is important to identify travel constraints as it influences travel demand. The travel booking channels available also influence travel demand as it determines how easy it is to make the product available to the consumer. This paper investigates which travel constraints influence outbound tourism demand and which travel booking channels South African travellers prefer when making travel bookings. A quantitative research paradigm was utilised whereby a survey was conducted amongst 301 outbound South African travellers. Data was analysed using descriptive statistics. In addition, Multiple Analysis of Variances were calculated to determine whether the demographic variables plays a role in the perception influence travel constraints and booking preferences. Financial constraints were identified as the main travel constraint. Online booking channels were favoured. Suggestions were provided on how travel agencies should market outbound destinations by changing the perceptions of potential travellers regarding travel constraints and so increase consumer satisfaction and how travel booking channel preferences could be better utilised to increase travel bookings.
Travellers’ perspectives of travel constraints and travel booking channel preferences.
2016
Article (Journal)
Electronic Resource
Unknown
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