Travel agents are one of the most important influencing factors in the travel decision-making process. In terms of safety, there is a growing expectation that travel agents should, as do tour operators, assess destination safety even more critically than a member of the general travelling public. However, the provision of safety advice by travel agents is challenged by the increasingly complex and competitive environment in which they work. Travel safety, while looming large in the thoughts of the general travelling public, may not be a high priority function for travel agents. This paper reports on research undertaken into the attitudes and behaviours of travel agents in New Zealand. A nationwide survey attempts to discern the personal and employment related characteristics of travel agents that may be important influences upon agents' perceptions of destination risk, and on their behaviour in terms of selling products for “risky” destinations.


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    Title :

    New Zealand Travel Agent Practice in the Provision of Advice for Travel to Risky Destinations


    Contributors:

    Published in:

    Publication date :

    2004-01-19




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    Unknown




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