Abstract With shared mobility features, such as keyless entry and cloud stored user profiles, informing and guiding the vehicle design in many areas like the E/E architecture, new challenges on how to approach the early stages of a vehicle development process arise. Car connectivity as the enabler for many shared mobility features is in the focus of the presented approach, however also integration aspects into the whole system design are considered. For an entrepreneurial project, where a vehicle is conceptualized from the idea through a prototype to a serial product, requirement specifications and function specification are not the right tools to start with. In this paper share2drive and FEV share their design approach of deriving a prioritized feature set for a new vehicle class of a Personal Public Vehicle (PPV), dedicated to the use for shared mobility concepts and with end user satisfaction and User Experience (UX) as guiding principles.


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