This chapter shows the different dimensions of social media communication in sales. Social media can positively contribute to the communication between internal and external sales and also serve for acquisition or strengthen the contact to customers, but it can also bring some challenges for the sales department.


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    Title :

    The Influence of Social Media on Sales


    Contributors:

    Published in:

    Social Media for Leaders   ; Chapter : 16 ; 135-149


    Publication date :

    2023-10-28


    Size :

    15 pages




    Type of media :

    Article/Chapter (Book)


    Type of material :

    Electronic Resource


    Language :

    English




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