This chapter shows the different dimensions of social media communication in sales. Social media can positively contribute to the communication between internal and external sales and also serve for acquisition or strengthen the contact to customers, but it can also bring some challenges for the sales department.
The Influence of Social Media on Sales
Social Media for Leaders ; Chapter : 16 ; 135-149
2023-10-28
15 pages
Article/Chapter (Book)
Electronic Resource
English
NTRS | 2009
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DataCite | 1911
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