Social media are deemed influential in making decisions and seeking advice. Due to their explosive growth as critical channels for information, their content can trigger a place visit, a change of transport mode or destination, or plans’ cancellation. The main objective of this paper is to investigate the influence of social media on users’ activity and mobility planning. Responses of 738 participants in a digital survey were used to formulate ordinal regression models. The developed models determine the contribution of users’ demographic characteristics, travel characteristics and social media usage to mobility decisions after using social media as a source of information. These decisions were expressed in two dependent variables; (i) the impact of social media use in activity and mobility planning; (ii) the impact of the proposed transport mode by social media information, on mode choice. Analysis of the results indicated that the models, which considered all the characteristics together, could better predict the two variables.


    Access

    Download


    Export, share and cite



    Title :

    Social influence and impact of social media on users’ mobility decisions


    Contributors:


    Publication date :

    2021




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    Unknown




    Gendered immobility: influence of social roles and local context on mobility decisions in Pakistan

    Adeel, Muhammad / Yeh, Anthony G. O. | Taylor & Francis Verlag | 2018


    ENHANCED SOCIAL MEDIA EXPERIENCE FOR AUTONOMOUS VEHICLE USERS

    FOX MAIK / POHL DANIEL | European Patent Office | 2020

    Free access

    Social perspectives on mobility

    Thomsen, Thyra Uth ;Nielsen, Lise Drewes ;Gudmundsson, Henrik | TIBKAT | 2005


    Social Media

    Skytland, Nicholas | NTRS | 2009


    The Influence of Social Media on Sales

    Babka, Stefanie | Springer Verlag | 2023