E-bike is gaining popularity and accelerating the bike industry to speed up new product development. This study aims to identify e-bike preferences desired by consumers through market research. The choice-based conjoint method analyzes consumer preferences, forecasts potential e-bike market share, and classifies e-bike customer profiles. Each consumer preference profile is mapped regarding technical requirements through the availability of components on the market. The e-Bike battery type dominates 20% among other e-bikes feature preferences. It has also identified three e-bike profiles: city, mountain bike, and all-urban, with a market share receptively of 46%, 32%, and 22%. The research also concluded that there are two clusters of e-bike customers. The first cluster is the neutral consumer to e-bikes or conventional bike preferences. The second cluster is consumers who prefer e-bikes and are willing to pay more for technological and eco-friendly vehicles.
Indonesia e-Bike Consumer Preference Trough Market Potential Research: A Choice-Based Conjoint Analysis
Atlantis Highlights in Engineering
International Conference on Informatics, Technology and Engineering ; 2023 ; Yogyakarta, Indonesia September 14, 2023 - September 15, 2023
Proceedings of the 4th International Conference on Informatics, Technology and Engineering 2023 (InCITE 2023) ; Chapter : 32 ; 377-389
2023-11-19
13 pages
Article/Chapter (Book)
Electronic Resource
English
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