E-bike is gaining popularity and accelerating the bike industry to speed up new product development. This study aims to identify e-bike preferences desired by consumers through market research. The choice-based conjoint method analyzes consumer preferences, forecasts potential e-bike market share, and classifies e-bike customer profiles. Each consumer preference profile is mapped regarding technical requirements through the availability of components on the market. The e-Bike battery type dominates 20% among other e-bikes feature preferences. It has also identified three e-bike profiles: city, mountain bike, and all-urban, with a market share receptively of 46%, 32%, and 22%. The research also concluded that there are two clusters of e-bike customers. The first cluster is the neutral consumer to e-bikes or conventional bike preferences. The second cluster is consumers who prefer e-bikes and are willing to pay more for technological and eco-friendly vehicles.


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    Titel :

    Indonesia e-Bike Consumer Preference Trough Market Potential Research: A Choice-Based Conjoint Analysis


    Weitere Titelangaben:

    Atlantis Highlights in Engineering


    Beteiligte:
    Hartono, Markus (Herausgeber:in) / Firmanto, Hudiyo (Herausgeber:in) / Susilawati, Connie (Herausgeber:in) / Cakravastia, Andi Ameera Sayaka (Autor:in) / Ma’ruf, Anas (Autor:in)

    Kongress:

    International Conference on Informatics, Technology and Engineering ; 2023 ; Yogyakarta, Indonesia September 14, 2023 - September 15, 2023



    Erscheinungsdatum :

    19.11.2023


    Format / Umfang :

    13 pages





    Medientyp :

    Aufsatz/Kapitel (Buch)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch