Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded : are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking to the future : success stories -- Not always a happy ending -- "The road not taken" : further along the alliance or the merger path?


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    Title :

    Airline choices for the future : from alliances to mergers



    Publication date :

    2007


    Size :

    XV, 221 S.



    Type of media :

    Book


    Type of material :

    Electronic Resource


    Language :

    English



    Classification :

    BKL:    85.10 / 55.88
    RVK:    QR 840
    DDC:    387.7068



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