Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded : are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking to the future : success stories -- Not always a happy ending -- "The road not taken" : further along the alliance or the merger path?


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    Title :

    Airline choices for the future : from alliances to mergers


    Contributors:

    Publication date :

    2007


    Size :

    XV, 221 S.


    Remarks:

    graph. Darst.
    Includes bibliographical references (p. [209]-215) and index
    Digital preservation by Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek



    Type of media :

    Book


    Type of material :

    Print


    Language :

    English



    Classification :

    BKL:    55.88 Luftverkehr, Raumfahrt / 85.10 Unternehmensplanung, Unternehmenskontrolle
    RVK:    QR 840 / QQ 930
    DDC:    387.7068



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