Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded : are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking to the future : success stories -- Not always a happy ending -- "The road not taken" : further along the alliance or the merger path?
Airline choices for the future : from alliances to mergers
2007
XV, 221 S.
Book
Electronic Resource
English
Airline choices for the future : from alliances to mergers
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