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    Title :

    A state of mind - Singapore Airlines chief executive Chew Choon Seng is adamant that his airline's premium product and strong people-focus will pull it out of the crisis in good shape. It will also use this strategy to counter top-end rivals emerging from markets such as the Middle East.


    Published in:

    Airline business ; 26 , 2 ; 18-22


    Publication date :

    2010



    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English



    Classification :

    BKL:    55.88 Luftverkehr, Raumfahrt
    RVK:    ZO 7020
    Local classification TIB:    275/7040