A state of mind - Singapore Airlines chief executive Chew Choon Seng is adamant that his airline's premium product and strong people-focus will pull it out of the crisis in good shape. It will also use this strategy to counter top-end rivals emerging from markets such as the Middle East.
Airline business ; 26 , 2 ; 18-22
2010
Aufsatz (Zeitschrift)
Englisch
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