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    Title :

    Isuzu's Tough Hombres - Better living through niche marketing and badge engineering.


    Contributors:

    Published in:

    Automotive industries ; 175 , 10 ; 93-95


    Publication date :

    1995



    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English



    Classification :

    BKL:    55.20 Straßenfahrzeugtechnik



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