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    Title :

    Measuring the Returns to Tourism Advertising



    Published in:

    Publication date :

    1998



    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English



    Classification :

    BKL:    83.72 Verkehrswirtschaft / 76.60 Erholung, Tourismus: Allgemeines
    Local classification FBW:    oek 6905



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