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    Title :

    Corporate identity Modewort, PR-Gag oder Gütesiegel?


    Published in:

    Assistenz ; 46 , 1


    Publication date :

    1997



    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    German


    Keywords :

    Classification :

    BKL:    83.71 / 83.72
    Local classification TIB:    020/1915/1970



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