In 2009, nearly 11,000 people died in highway crashes involving a driver or a motorcycle operator with a blood alcohol concentration (BAC) of .08 or higher. Thousands more were injured. Since its debut more than 20 years ago, the Ad Council's 'Friends Don't Let Friends Drive Drunk' campaign has played a significant role in improving the safety of our roads. In large part due to the PSA campaign, more than two-thirds of Americans (68%) say they have tried to stop someone from driving impaired. Alcohol-related crashes dropped dramatically, reaching a low point in the late 1990s. In conjunction with stepped-up law enforcement, this long-running PSA campaign had changed the social norm. 'One for the road' was transformed into 'Friends don't let friends drive drunk.' It has been one of the Ad Council's most well-known and successful campaigns.


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    Title :

    Buzzed Driving is Drunk Driving. Qualitative Advertising Research Report


    Publication date :

    2011


    Size :

    40 pages


    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English




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